Football Alberta Profile

Football Alberta is the Provincial Sport Governing Non-Profit Association For All Amateur Football in Alberta. The Mission of Football Alberta is to develop, promote, coordinate, regulate and foster the growth of all aspects of amateur football in Alberta. Our aim is to establish an administrative structure which will provide programs and services to accomplish this stated objective and mission.

Football Alberta operates under a trade name and is officially registered as the Alberta Amateur Football Association (AAFA), a non-profit society under the corporate registry of the government of Alberta. The origin of the association started in the late 1960’s as the Alberta Coaches Association in principal. Key football stakeholders (coaches and administrators) in Alberta decided that an official association should be registered and the AAFA was granted as a society in 1973.

As the number of activities and programs increased, there was a need to hire an Executive Director in the late seventies to run all of the services. Additional funds became available and a Technical Director was added to the staff in 1988.

  • Has a membership of all amateur football programs including Atom, Pee-Wee, Bantam, Midget, High School (Jr. & Sr.), Junior, University, Sr. Men, Flag, Touch and Officials.
  • We provide programs and services to over 400 teams and 12,000 players, coaches, officials and volunteers.
  • In addition to all of the programs we provide newsletters, directory’s, policies, rule books, resource handbooks, manuals and an active website.
    Policy and Procedure Manual 2019

General Information

The Association is comprised of a volunteer Board of Directors. The Board consists of an Executive (President, Vice President, Vice President of Finance, Vice President of Officials and a Past President) and 10 Zone District Representatives (DR’s). As well Program Representatives are appointed in the areas of the Coaches/Awards Conference, NCCP Coaches Certification and Casino Chairman.

The Associations’ main source of funds are: 1) Alberta Sport, Recreation, Parks & Wildlife Foundation (Lottery based funds through the Ministry of Alberta Community Development), 2) Membership Fees, 3) Fund-raising (Casinos, Pull Ticket Booklets) and 4) Corporate assistance and sponsorship. The majority of this funding is distributed to: 1) all of the programs, 2) Office administration - supplies, postage, printing, phone, internet, etc., 3) Staff salaries and benefits.

The mandate of the ASRPW Foundation is to enhance sport, recreation, parks and wildlife programs through support to provincial organizations and community groups. The Foundation provides grant and project funding of almost $15 million annually to a number of non-profit associations including sport, recreation, parks and wildlife groups. Football Alberta is one of approximately 100 provincial sport and recreation associations which collectively receive over $6 million in annual funding.